MOTHER SPF was born out of necessity when Tandia Walsh’s mother was diagnosed with leukemia. After extensive research, Tandia searched high and low for a sunscreen that wasn’t filled with hidden toxins. When she couldn’t find one, she went on a four year journey to create one herself. Tandia, along with friend and marketing maestro Elle Peter, created and launched MOTHER SPF, the all-natural sunscreen that’s a force for good in the world… and for your skin.
MOTHER SPF’s mission is simple – to bring individuals who do not have hours to spend on sunscreen research, a stress-free and all natural sun protectant solution that is both conscious in evolution and production and is a complete first in the sunscreen world. The product is formulated differently from most sunscreens – it contains no preservatives and is made from pure ingredients which are unrefined and unchanged from the natural form.
In this wide-ranging, inspiring and insightful conversation, Tandia, Elle and I spoke about:
The steps Tandia and Elle took to take MOTHER SPF from an idea to a product on the shelves.
The importance of integrity, passion and persistence in business and in life.
The negative impact of regular sunscreen on your body and on the environment.
The importance of finding the right business partner, and strategies on how to build an effective partnership.
Purpose-led businesses and why it’s important to just ‘do good’.