Melissa Laurie: Creating One Of Asia’s Fastest Growing Social Video Agencies (Episode 198)
Melissa Laurie is the founder and CEO of Oysterly Media, one of Asia’s fastest-growing social video agencies helping Fortune 500 brands cut through the digital noise with human-first strategies. A former TripAdvisor exec turned trailblazing entrepreneur, Melissa left a 12-year corporate career during the height of the pandemic to revolutionise short-form video storytelling and never looked back.
Today, she’s a globally sought-after speaker (Social Media Marketing World, One Billion Followers Summit, VidCon LA) and a multiple award-winner (AusCham Startup of the Year, Xero Beautiful Business Fund). With 45K+ engaged followers and partnerships with Hilton, Microsoft, UPS and more, Melissa blends sharp industry insight with a refreshing passion for authenticity, attention psychology and empowering creators at scale.
In this episode, Melissa and I discuss:
- How Melissa uncovered her passion and purpose through short-form video
- Making the transition from employee to entrepreneur
- The future of UGC, EGC, and creator storytelling
- The power of short-form video and building personal brand
- How employers are turning their employees into influencers
And much, much more.
You can listen to the full episode by searching for The Boss in Heels Podcast on:
You can also listen directly simply by clicking the link below:
If you enjoy this episode, please take a moment to subscribe, rate and review the Boss in Heels Podcast on Apple Podcasts!
Please also recommend the podcast to a friend, family member, colleague or someone in your network who you know would benefit from listening to these episodes. Not only does it help us to grow the podcast, however also ensures that we are reaching the right audiences!
You can connect with Melissa here:
Instagram: @themelissalaurie
TikTok: @themelissalaurie
Connect with me on social!
Instagram: @lara_nercessian_
LinkedIn: Lara Nercessian
Website: www.laranercessian.com
Email: hello@laranercessian.com
