Erica Berchtold is CEO of The Iconic. She is a passionate, high energy, high impact female Executive with the ability to build, lead and motivate high performing teams to achieve outstanding results.Prior to The Iconic, Erica experienced significant success in roles including Managing Director of the Sports Division (rebel and Infinite Retail) at Super Retail Group, growing top line sales from $600m to $1 billion. Erica is passionate about supporting women in business and women in sport and actively mentors in this area. She is an accomplished keynote speaker on a variety of topics, whether it be leadership journey for women in business or the future of retail. In this […]


March 9, 2022

Erica Berchtold: CEO Of The Iconic On Impact, Influence & Building An Iconic Brand (Episode 86)

Erica Berchtold

I was recently joined by world class Talent Manager Alexia Dobbin to record a special episode of the podcast for International Women’s Day 2021. Lexy is a highly successful Talent Manager, who started her career booking DJ’s for weddings and local bars. Her career took off when she landed a role with Ministry of Sound Australia as a Touring Coordinator. At just 23 years of age, Lexy became Ministry of Sounds first female talent agent. In this role, Lexy demonstrated exemplary leadership and innovation, and created the Corporate Division for Ministry of Sound. Lexy is highly regarded for her exceptional work within the music industry. She is constantly seeking new […]


March 10, 2021

Podcast: International Women’s Day With World Class Talent Manager Alexia Dobbin (Episode 36)

International Women's Day